Business Risks and Opportunity

The restroom represents--for most businesses--a cost for which there is no off-setting revenue or direct benefit; it is simply a necessary liability of operating a public facility.

However, inferior restrooms imply inferior establishments. An inferior restroom impacts business negatively and places your business at risk of losing existing and potential customers. For example, of five thousand respondents surveyed by the organizers of America's Best Restroom Awards, more than 75% have not returned to a restaurant at least once because of the condition of the bathroom.

Even if you have already implemented a "sanitary washroom" program at your establishment, how do new visitors know? The "Smiling U" is your opportunity to turn a business liability into a business asset that attracts new customers and keeps them coming back.